Pavilion is a proactive educational network providing news, information services and resources for and about multiple personality.
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A Sample Press Kit
More useful ideas - check out their Samhain Press Kit.
THE BASIC PRESS KIT
Press Release including who, what, where, when, and why, background on the issue, and important quotes
Fact Sheets on the issues and basic message statement.
Fact Sheet on your organization and its purpose/programs Contact names and numbers of your spokespeople
Press clips from previous newspaper stories, editorials
Statements of Support, list of endorsements from other groups or officials
Mail or hand deliver the press kits to reporters, producers, editors, assignment desks, wire service managers, "daybooks" (media calendars) for local Associated Press (AP) and United Press International (UPI), and other media sources.
Start by preparing a well thought out brochure or handout. The handout should be brief (one to two pages).
Distribute the handout to all potential allies and encourage them to share it with others. Pass out the handout at meetings and other events.
Display the handout at galleries, museums, book stores, video stores, libraries, universities, etc.
Adopt a constructive tone. People are more likely to be receptive if they receive a persuasive message, not an attack.
Media Advisory: If you are doing a press conference or visibility event (e.g., demonstration, candlelight vigil), send a media advisory out at least one week before to invite reporters. The short advisory should inform reporters and assignment editors of the time, place and purpose of the event as listed above.
Our thanks go to: Robert Bray, Fight the Right Media Trainer, National Gay & Lesbian Task Force from whose materials the above guidelines were adapted.
More press kit ideas here. Contact Us